Do you ever notice an oversight so apparent, so unbelievably obvious it is almost embarrassing to correct?
Shopdrop: To covertly place merchandise objects on display in a store. A form of “culture jamming” s. reverse shoplift, droplift*
* “Merchandise” are products of commerce; because shopdropping is capable of being explicitly opposed to commercial aims the [...]
FCKD Mag #5, #8, #9, and #10 dropped at McNally Jackson Books, 52 Prince St. NYC. Photos of #8-#10 soon.
FCKD Mag #7 dropped at Spoonbill & Sugartown, 218 Bedford Ave, Brooklyn.
FCKD Mag #6 dropped at Bedford Magazine and Smokes, 204 Bedford Ave, Brooklyn.
I still think shopdropping as a concept is large enough to jump OUT of grocery stores and into other locations. However, But it seems that more and more artists are filing into the grocery aisles. Nonetheless, the folks over at TrustoCorp & Brooklyn Brothers Gallery seem to being a nice job with it.
At the 22:40 mark, in response to the question “How did you market yourself in the early days?,” Ryan discusses a shopdropping-like “situationist” project he created to reproduce his own works alongside the works of artists he admired.
http://pitchfork.com/features/poptimist/7772-poptimist-26/
Thanks to artist Chris O’Neal for pointing this out to me at pitchfork.com.
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