So I’ve been expecting this story for years now. (Il)legality of shopdropping is about to get explicit:
A Longmont man accused of relabeling Gatorade bottles with an image of golfer Tiger Woods and his wife, Elin Nordegren, on one side and the word “Unfaithful” on the other was charged Wednesday with product tampering.
Jason Eric Kay, 38, was arrested by Food and Drug Administration agents on charges of introducing a misbranded product into interstate commerce, altering food labels while the product was for sale and intent to cause serious injury to the business by tainting a consumer product.
The charges together carry a maximum five-year prison term and $450,000 in fines.
According to an FDA affidavit, Kay sent an e-mail to Gatorade’s parent company, PepsiCo, in which he offered to do the labeling scheme as a marketing campaign for the company.
“It is good for Gatorade and it is good for art,” the e-mail reportedly said.
Read more: http://www.denverpost.com/news/ci_14184471#ixzz0dRdpSSLD
